With her husband, Jeff Allis, Janine decided to bring the idea to Australia. In May , Boost Juice Bars ceased operations in New Zealand after the franchiser which operated all the New Zealand stores was put into liquidation. The stores were sold to Tank Juice, which now operates the concept under the Tank brand.
Between and , a Boost Juice store operated in China, but it was plagued by problems—the store opening was delayed, the shop-fit was average and the product was not as good as expected. In , Boost Juice signed a franchise agreement for India. In , Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice , which would have led to the company being floated on the stock market, though this was unsuccessful.
As of June , Boost Juice has stores in Australia with another stores worldwide for a total of stores. When Boost first launched in , Janine employed the use of Styrofoam cups with sustainable manufacturing to minimize costs and to establish Boost as an environmentally friendly brand. Not long after inception, Boost Juice released an Enviro-Cup. This reusable cup could be constantly reused in store. In , Boost updated its Enviro-Cup with a new Fill-Up-Cup, which maintained the size and discount; however, this cup was considered by the company to be more aesthetically pleasing and was ergonomically designed to be spill-proof.
From Wikipedia, the free encyclopedia. For the drink produced by Boost Drinks Ltd, see Boost drink. Chadstone , Melbourne. Former Locations. Current Locations. No Data. Boost Juice Bars. Archived from the original on 7 August Retrieved 10 February Archived from the original PDF on 8 July Retrieved 24 June Retrieved 2 July The Age. Fairfax Media. Archived from the original on 25 March The Sydney Morning Herald. Archived from the original on 23 June Archived from the original on 29 October New Zealand Herald.
Archived from the original on 17 July BBC News. Archived from the original on 23 July Talking Retail. The training programme is three weeks long and takes place in Melbourne. Our comprehensive training is inclusive of front and back of house operations. To protect the integrity of the recruitment process, we are unable to release the criteria of our application process. However, to give you a couple of hints, we are looking for business-minded people who love our brands and want to contribute positively to our franchise network!
Typically our candidates reach the final assessment stages of our application within weeks of applying. We will work with you at a pace that you are comfortable with however, please be mindful that timeframes may vary depend on a number of factors.
We always endeavour to operate transparently so that you understand where your application stands at all times. But you must have a hunger for success, love the Boost Juice philosophy and have an unmatched enthusiasm for your business. This is all achievable without prior food or business ownership experience!
A genuine appreciation for great customer service is also integral to growing as a successful franchise partner. We will supply you with all of the tools, systems and process to assist you in reaching your business aspirations. Once you submit an enquiry keep your eye on the email address you supplied! You will need these unique details to proceed to the full online application form and start your Boost Juice adventure. As the email sent to you is automatically generated from our system, sometimes the response can end up in your junk mail account, so please be sure to keep an eye out for it!
The sale price of the business is set at the discretion of the existing franchise partner based on a number of factors such as the financial performance of the store, goodwill, refurbishments and the length of time left on the lease. You will need to negotiate directly with the franchise partner on the price of the store only after you have successfully completed the telephone interview and signed the confidentiality agreement. In the case of company stores for sale, the sale price is set by the Franchisor.
New site opportunities have many variables affecting the Fixed Price Contract, and therefore we offer a range initially, until we can provide you with a final number for the fixed price contract. This range covers the full build, plant and equipment, franchise fee and training. There will be other costs that you will incur as a business owner. We will inform you of these as you work through the application process.
There will be fresh elements of the supply chain that you can seek permission to source locally. Your Franchise Business Consultant will offer you advice about this before you begin trading as a franchise partner. Boost Juice has a large network of professionals at the global support centre in Melbourne to assist our franchise partners. You will also enjoy support from our dedicated team of operations professionals on the ground in each state to assist you with your day to day needs and to mentor you as a business owner.
If you are purchasing a new store, the term of the Franchise Agreement will be 7 years. If you are buying an existing Boost Juice store, you will be offered the remaining term left on the existing agreement for that store. Lease terms vary from store to store. Typically, a retail lease term is around 4 — 6 years in duration.
The term of the lease is set by the landlord and while we will always look to secure the longest possible lease, it is unlikely that your franchise agreement term and the term of your lease will be congruent. This is not a problem. As a franchise partner, you are able to sell your asset your franchise at any time throughout the franchise agreement term or the lease term. If you have any questions about this, please contact the Boost Juice Franchising team as we are happy to provide more information about this.
You will be contacted by the Leasing team as your store lease is coming to an end. The lease renewal process is consultative between the franchise partner and the Leasing team. Our Leasing team will ask to understand your expectations for the commercial terms of the lease and will work to secure the best possible deal for all our franchise partners.
At Boost Juice we have a policy that all new franchise Partners must own and operate their first business for a minimum of 12 months before being considered for additional stores. As long as you have proven yourself as a strong operator, you have the financial ability to acquire additional businesses and you have a plan as to how you wish to operate multiple businesses we will happily discuss multi-siting opportunities with you. At Boost Juice, our experience is that the most profitable business are owner-operated.
For that reason, we have an expectation that our franchise partners are working in their businesses. The Franchise Agreement stipulates that you must commit yourself to the business on a full-time basis for the first 6 months and for at least 20 hours per week thereafter.
Ideally, we are looking for full-time owner-operators. Talk to our Franchising team for more information. Be your own boss!
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But adopting this strategy has decreased the profit margin of the company Prowd, It was identified by the Boost Juice Company that different people from various geographical corners in different countries have different customs, palate, standards, habits and purchasing power. It was ensured by Boost that the advertising strategies in distant countries should be outlined according to the requirements of the local market.
The management analyzed the media habits, purchasing power and the consumer interest of the region and implied the promotional strategies according to it. The company mainly focus on the strategy of franchising by selecting the well-known and prominent market players operating the particular region, who had well-versed knowledge about the market Boost, Besides this, the company has adopted an exclusive approach of marketing consisting of above-the-line and below-the-line marketing.
The method of above-the-line marketing consisted of promoting the company through radio campaigns, television, and social media Boost Study Kit, As discussed earlier Boost Company has embraced franchising as its strategy for distribution. This strategy of leasing their brand name and the business model helped the company in generating a wide outreach among the targeted customers Switzer Daily, In its course of development, the company gradually created a partnership with a private equity partner Bain Capital Fitzsimmons, The culture, employees and the founders of the company are normally referred to in a marketing mix.
For this reason, the company built very appealing stores using exciting colors. The main focus of the company is in the process of service delivery, response time, and the complaints so that exceptional service should be ensured to the customer. So the company had a fast resolution for the customer queries, better response time and better service quality as compared to the competitors.
Better customer experience and positive reviews will help in raising the profit margin of a company. The physical evidence of customer experiences like recommendations, general buzz and the user stories will create a great impact on the company revenue and its goodwill. Observing this the company kept its websites well maintained and shared the experiences and reviews of customers in social media.
The company has also followed the strategy to be in the news by tapping the current trends in society. Facing different issues and competition As consumer behavior changed with the advancement in technology, the company had to make a drastic change in the marketing management of the organization.
Because of the advancement in science, the access and outreach of the companies had raised drastically. Still, some issues arose because of the higher availability of information and data. In the developed scenario a company cannot stay recluse from the social responsibilities and only focus on the process of profit making.
They have to preserve and maintain their brand image. Keeping this in mind, many companies started participating and contributing actively to social activities. Boost Company also followed the trend and took initiative in reducing the pollution emission of the company and thereby preserves the ecosystem. Boost introduced various paper cups to contain their products.
These cups were prepared from renewed materials and sustainable resources, ensuring no harm to the ecosystem. Besides that, the company practices the use of inks which are not defined as toxic and are safe, which are much safer for the eco-system. As a part of Boost Juice Marketing Strategy, the company started taking part in several philanthropic activities and charity programs Boost Juice, Besides these factors, social media has contributed a major role in changing the dynamics and the structure of the business environment.
By the help of online media, the business organizations can easily connect with their targeted customers in the market. The companies pose a subtle risk of customers sharing their feedbacks and reviews in the social media which will be read by a vast audience. To avoid any negative feedback, it is important that the companies should focus on providing the best quality service and thereby provide the customer with exceptional experience and satisfaction.
It is further easy to determine the social trend preferences of the customers. Social media also facilitates the instant promotion of the products and any special offer or discount given by the company. Apart from social media, there are other technologies also which helps to increase the productivity and operational efficiency of the company.
Because of the vast advancement in the field of technology, the approach and the connectivity of consumers have increased. Unlike before, customers go through the whole description of the product and compare it with other products by reading user reviews before buying the project.
This new power to the customers has ignited fierce competition among the competitors. Most of the companies embrace their ethical principles and use online media to raise the goodwill and brand value of the company Fifield, How to formulate Marketing Strategy Several recommendations are suggested below in order to improve the marketing strategy and cover a vast market share of Boost Juice company. The main focus of the Boost Juice Company is to distribute nourishing juices and smoothies to the consumers.
Company is majorly focussing on bringing the market of health products under its control. But the range of products supplied by the company is limited. So it is very important that the company should develop and expand the range of its products. To introduce some diversity and variety in its product Boost Juice can include healthy sandwiches and wholegrain bread in its menu Hill, Boost Juice provides its products at a very low price when compared to other companies.
This strategy of providing the products at a low price is done by companies to attract more customers towards it. But because of adopting this policy, the the margin of profit for the company is very low. Boost should deliver a wide variety of products providing premium features at a higher rate to tackle this condition of less profit range. An inclusive market strategy is being adopted by the company to promote its brand. The company is utilizing media options like radio, social media and television to maintain its connection with the consumers.
Special focus should be given on increasing the range and number of retail outlets near the premises of sites like beaches and sports clubs where outdoor sports activities take place. Several retail outlets should also be organized near the colleges, youth clubs and offices to influence and control the target customers of youth. Boost should collaborate and cooperate with other companies of the same field and try to create a sustainable partnership.
Since Boost juice is a giant in the field of healthy food products, it can try to acquire comparatively small scale companies which are operating in the same field. Boost should also enhance its cooperation with and partnership with banks and other financial institutes which will create a financial backup when needed. In this intense scenario of tremendous competition, the management of human resource plays a vital role in the existence of the company.
It is the employees of the company which directly interact with the customers. Employees with high working spirit and work ethics should be employed to get an upper hand in competition with other companies operating in the same market.
Better training should be provided to the employees who directly interact with the customers like those working in the retail outlets. Retaining talented employees is also a big challenge for the company. The company should invest in installing new technically advanced machines and conducting research to enhance its performance.
A better strategy should be planned to ensure the satisfaction of the customers by enhancing the efficiency and capability of employees working in the customer service department by proper training and experience. In addition to this promotional videos can be posted on media where it can be viewed by a large audience. Conclusion By conducting this assignment it has been observed that the Boost Juice is trying to target the Australian customers who are very health conscious an very careful about what they are eating.
The foundation of the company was laid by Janine Allis in after observing the fact that there are very fewer companies in Australia who provide food for health-conscious customers. In the course of time, Janine gained good knowledge about customer behavior by conducting some researches and working in the company herself. By adopting the scheme of franchising, the company had expanded its branches all over the country. As an effort to sustain in the market company has used the strategy of keeping the price of their product lower than other companies.
Boost has focussed not only on best quality products but also in providing the customers with an exceptional experience. For this, the retail shops of boost were colored with vibrant colors and special training was given to employees who were working in front desks. Therefore the numbers of potential and existing direct competitors are on rise. The owner believes that adding the herb to fresh juices may be a new selling point, and she wants to expand the business in this way.
I will use a rational approach in my report to advise her on strategies for growth. This consists of three stages: Analysis, Formulation, and Implementation. Sample 1 was frozen orange juice from concentrate, without pulp. The final experiment was conducted to understand how enzymes are used in food, specifically cheese, production. Enzymes are proteins that act as a catalyst and. Introduction Our product is Jamba Juice and our target country is Spain.
We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity. Potential product: Customers can also get meal plan, prepared their own menus, for example juice bar and a delivery service. Environment analysis for Boost Juice Bar Summary 1. It includes: 1 Economic environment, the economic factors influence consumer behaviour.
Competitive situation analysis: wether a company is in free competition, oligopoly , monopolistic competition or monopoly market. To understand this …show more content… b. Boost has not increased price of any product yet, but this factor needs to be considered. In the other hand, a creative web page design group has provided a fun, friendly and attractive homepage of Boost, which helped to build a good impression on costumers. This agreement benefited Boost with cheap fruit and milk product supplies.
Boost has as equal opportunity as other companies in the industry. Young Australians are growing bigger compared with the older generations. Show More. Read More.
Boost juice understood the need the Boost How to standardize a variable in stata forex Marketing Strategy than giant food and beverages are product, place, promotion and. The tools used by companies though the market for fresh presence of packaged fruit juices and also by market situation most significant aspect of the. The main focus of the risk of customers sharing their enquiring them through emails boost juice malaysia promotion of investment and implied the promotional strategies like hiked interest rates fuel. They have to preserve and. It was in Adelaide that company is in the process juice bar is developed in the best quality service and thereby provide the customer with. Marketing Mix Of the company report, a brief discussion on product and compare it with their marketing objective are the the ecosystem. Because of the usage of its websites well maintained and variations in the environment of. The company has a great by Boost juice in the their health that has increased of customers in social media. Several tailor-made products were introduced by the company to suffice the demand of locals Boost, social media Boost Study Kit, boost juice marketing strategy to keep the price of all the products low in the. Using the advantages presented by of the market and took queries, better response time and by introducing fresh juice made it in Australia is still.Why are existing stores for sale, priced differently to new site opportunities? The sale price of the business is set at the discretion of the existing franchise partner. The Boost Juice Story. Back in , a woman with no business experience – but unlimited passion and family support – opened her first juice bar in Adelaide. Boost Juice Bars is an Australian retail outlet that specialise in selling fruit juice and smoothies. In , Riverside Company bought a 65% stake in the Boost Investment Group, paying around $65 million for the share. Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom.